Client Reference Cisco Service Provider Program Research

bChannels helped Cisco identify the key challenges that their Service Provider partners face in delivering Cisco Powered managed services and how the company could better communicate the support that is available.

The Challenge

Managed services are experiencing rapid growth in the industry. Cisco helps service providers of all sizes design, implement and market managed services running on their solutions.

However, they were finding adoption of the program was below expectations. They needed to identify how far this was due to the program and how far it was down to lack of awareness of the benefits.

bChannels services to Cisco

bChannels used its extensive industry contacts to

• conduct a series of in-depth interviews with service providers of various sizes across Europe to identify their key challenges in creating managed services.
• benchmark the program against those of Cisco's key competitors in terms of how it addressed those challenges

This research helped guide Cisco on how to better communicate the program to the often large and complex audience within service providers.

Why this matters to Cisco

The research helped Cisco avoid costly and complex changes to what is already a market-leading program and, instead, focus on segmenting the communications about it.