Client Reference Vodafone

Since 2005 bChannels has worked extensively with Vodafone to develop routes to market for data solutions, including Blackberry, Data Cards and SIM technology, embedded in the latest generation of notebook PC's. We have been responsible for the design, implementation and management of the data channel program.

bChannels services for Vodafone

Program Design

We carried out research worldwide for Vodafone to assess the structure of the data channel and to recommend a robust partner value proposition for Vodafone solutions. We created a channel program to engage the target reseller audience and launched it.

Program Management.

Vodafone outsourced various ongoing management tasks to bChannels, including processing of Sales Out Reporting (SOR) data from distribution and coordination of demo and exhibition equipment usage.

Value Proposition

We continue to work with Vodafone to develop channel value propositions for new mobile solutions. bChannels is involved in ongoing research for Vodafone to assess routes to market, to profile target partners and to build value propositions.

Why this matters to Vodafone

Historically Vodafone has been a company focused on consumer markets, so the development of indirect channels has been a significant step receiving much internal focus. The data channel program continues and new solution offers are in constant development.