Executive Marketing Forums

Every quarter we organise an Executive Marketing Forum. This event is by invitation only and allows a small group of channel marketing executives from non-competing vendors to share experience in a relaxed but confidential environment.

Typically each Executive Marketing Forum will involve a maximum of eight vendor representatives and will focus on a specific area of current concern. bChannels consultants facilitate the discussion.

We interview attendees well before the events so that we can build an agenda that is relevant to all. During the last year we have addressed topics that include the changing role of distribution in European channels and best practice in the engagement of SMB resellers.

The objective is to share experience, discuss what works and to network informally with peers in the industry.

Success at our first US Forum

The success of our European Forums inspired us to repeat the format on the West Coast of the US, with great success, with attendees flying in from as far away as Denver. to discuss the opportunities for US vendors in a growing European market.

A good mix of people from both vendors and the industry invested their time and enjoyed both the format and content. So we will be repeating this event again in the near future, alongside our successful London based events.

Cisco Systems: "bChannels hosted an executive exchange where consultants, peers and industry channel leaders come together to discuss channel challenges we all face. I found the discussion and sharing of best practices stimulating. I also now have great contacts to ping as I develop my channel strategies." Senior Manager Managed Services

Sun Microsystems: "bChannels Forum, a refreshing approach in addressing topical issues. Being able to actively participate in learning from other people's experiences was very interesting and a great networking event!" Marketing Director, Channel Marketing & Programs

Platform Computing: “bChannels Forum facilitates some candid, enlightening discussions, highlighting various vendors’ channel pain points vis-à-vis the worldwide economic challenges! Very informative.” Senior Manager, Channel and Strategic Alliances

Next Forum - Mid 2010

If you would like to attend, or have an idea for a topic - please contact Matt Rowland-Jones on +44 1844 393 000

If you would like to see general feedback on this and previous forums, you can read our blog by clicking here or on the link on the left.