bChannels North America

Working with Worldwide Clients

bChannels has been developing business in North America since 2008. Our success with US-based clients like VMware and Cisco has led us to set up a business based in San Jose, managed by Pete Dobson and Beth Gorell.

Our North American business is fully integrated with our European business and many of our projects are being worked on jointly by the extended team in both regions. We offer the same methodologies and the same benefits working with clients in North America as we do with clients in Europe.

Best practice is shared between the two offices.

Consistent bChannels Experience

Pete Dobson worked with HP for more than twenty-five years before joining bChannels. He has worked in a wide range of sales and marketing positions in North America and worldwide. Beth Gorell, who also worked at HP, is an experienced channel consultant who has worked successfully with Cisco, VMware and other major clients.

Pete and Beth offer a unique blend of North American market experience combined with the proven approach to channel optimisation that bChannels has developed, over ten years, working with leading technology vendors.

Worldwide Partners

bChannels leverages the same agency relationships in North America as in Europe, so we offer our full portfolio of bChannels services in North America, from go to market consulting to co-marketing fund management.

You can email our North American team at