What We Do
At bChannels we specialize in the design, implementation and management of
multi-country channel marketing programs for technology companies. We have
coverage in Europe, North America and Asia. We work with most of the leading
global technology companies. We offer a library of channel marketing best
practice.
Program design services address the needs of our clients to create and implement channel marketing programs that are effective and measurable. We offer a proven methodology for program design that incorporates stakeholder feedback and competitive analysis. We have used this approach successfully to develop programs for Avaya, McAfee, Xerox, Cisco, Nortel and many others.
We use our expertise and experience to advise and guide our clients as a channel marketing program is implemented. We work directly with the key stakeholders inside our client’s organization, becoming part of their team. Our program implementation services bridge the gap between consulting and project management.
Program management addresses the needs of our clients to have a single company provide consistent ongoing delivery of services to support a channel marketing program. Many of our programs feature a Program Support Desk run by bChannels. Our people oversee the processes that gather partner information from disparate sources and present this in the core PRM system, often in the form of a program dashboard.
You can see an example of a portal, based on a solution bChannels developed recently for a client, which shows how a simple partner relationship can be managed.
Click here to go to the bChannel Demonstration Partner Portal
Design
Program design services address the needs of our clients to create and implement channel marketing programs that are effective and measurable. We offer a proven methodology for program design that incorporates stakeholder feedback and competitive analysis. We have used this approach successfully to develop programs for Avaya, McAfee, Xerox, Cisco, Nortel and many others.
Implement
We use our expertise and experience to advise and guide our clients as a channel marketing program is implemented. We work directly with the key stakeholders inside our client’s organization, becoming part of their team. Our program implementation services bridge the gap between consulting and project management.
Manage
Program management addresses the needs of our clients to have a single company provide consistent ongoing delivery of services to support a channel marketing program. Many of our programs feature a Program Support Desk run by bChannels. Our people oversee the processes that gather partner information from disparate sources and present this in the core PRM system, often in the form of a program dashboard.
You can see an example of a portal, based on a solution bChannels developed recently for a client, which shows how a simple partner relationship can be managed.
Click here to go to the bChannel Demonstration Partner Portal