What We Do

bChannels is a specialist in the design and management of indirect routes to market for global technology companies.

Channel Engagement

Around one third of our work at bChannels is focused on one-time projects for clients to assess the effectiveness of their channel engagement model. This might involve benchmarking best practice, researching directly with channel partners or channel segmentation based on partner profiling. Hear about this area of our business directly from Tony, who runs this competency for us, by clicking on the link below.

Click here to hear from bChannels Director of Channel Engagement, Tony Watkins

Partner Program

Many of our clients ask bChannels to take over ongoing Parner Program process on an ongoing basis. We have a specialist multi-lingual team who manage this service. This team is managing Deal Registration for clients, paying channel partners as part of Co-Marketing Fund Management and processing Sales Data to measure partner performance. Click on the link below to hear more about our services from Chris.

Click here to hear from bChannels Director of Partner Program, Chris Bard

Channel Sales

This part of our business has really taken off in the last two years. We have multi-lingual teams based in Europe and Asia who are calling partners to train them to deliver effective marketing and grow their business for our clients. These teams leverage marketing campaign assets already available to channel partners from our clients, working with partners to maximise return on investment.

Click here to hear from bChannels Director of Channel Sales, Giz Dor
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Anthony Watkins

Channel Engagement Director

LinkedIn
Tony's LinkedIn site

Chris Bard

Client Director

LinkedIn
Chris's LinkedIn site

Ghazala Dor (Giz)

Director of Channel Sales Enablement

LinkedIn
Giz's LinkedIn site