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Accelerating partner growth for technology companies globally

Precision Targeting of the right channel partners with the right activities on a global scale to grow both to- and through-partner marketing and sales.

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Growth Capability

Not every current partner is focused on your technology - get precision targeting on a global level that identifies who has the capability to accelerate growth of your partner sales pipeline.


Digital Partners

It's a competitive battleground for vendors to promote their brand through partners - packaged campaigns make delivering your brand's marketing easy.


Digital Partners

To grow digital demand in a global partner channel, you have to be able to enable and educate partners with marketing planning and campaign support.


Marketing Capability

With the right data intelligence you can identify and engage the right partners with the right digital marketing activities – get precision targeting on a global level that identifies who has the capability to accelerate growth of your end-customer sales leads.

bChannels Acquired by The Channel Company

We are excited to share that bChannels has been acquired by The Channel Company, the leading provider of news, events, insights, and marketing services for the technology channel in the US.


How can you get more attention from partners and increase their marketing engagement?

With the right data intelligence, you can target partners with the right activities based on their capabilities, making them more likely to buy from you and recommend your brand to end customers. Accelerate your revenue growth through your partners with partner marketing as a service. Watch the video to learn more:

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To Partner Marketing

How you persuade partners to buy, and keep buying.

Partner Growth Capability Analysis

Competitive Intelligence

Through Partner Marketing

How your partners persuade end customers to buy your brand.

Partner Marketing as a Service

Partner Marketing Capability Analysis

How we...

help grow partner sales

Using Intelligent lndexTM, the world's largest global partner capability database, we show our clients which partners have the capability to help them grow. With access to over 660,000 partners, Intelligent Index is double the size of any other comparable database.

help maximise marketing spend

Our data intelligence matches the right partners to activities in our global packaged campaign catalogue. This unique catalogue offers fixed price in region digital campaigns with clear deliverables. Our partner marketing experts provide planning and support to enable and educate partners to do more digital demand generation.

deliver globally

With global consistency and localised delivery, we help our clients scale their businesses by selling to and through the right partners in the right markets. Our teams cover the major languages in every region. We have a single focus on technology, bringing together years of experience working with channel partners.

"bChannels’ analysis reveals big potential to develop our partners’ ‘digital muscle’. It shows exactly where and how we can proactively support our partners and help them increase their digital presence – ultimately delivering better return on our digital marketing spend."

Jessica Blackall, Senior Advisor, Channel Marketing Enablement at Dell Technologies

Contact The Channel Company

We help our customers grow their partner channel sales and maximise their partner relationships. Our technology and people have helped create meaningful impact for technology brands globally. Get in touch today to find out how the right partner marketing and sales can accelerate your revenue growth.