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Maximise your partner sales

For over 20 years the world’s technology companies have come to bChannels to grow their channel partner revenues. Our unique channel data, partner recruitment and digital partner marketing services keep you in touch with your ecosystem of distributors, resellers, ISVs, consultants, MSPs and others.

FIND BETTER  CHANNEL PARTNERS

FIND BETTER
CHANNEL PARTNERS

Technology brands are only as strong as the partners they work with. Do you know which partners can increase your speed to revenue?

With Intelligent IndexTM, and our Growth CapabilityTM and Partner Engage services find and recruit partners based on their capability and intent to move forward now or in the future.

Growth Capability

Partner Engage

GET MORE MARKETING MONEY SPENT ON MEANINGFUL ACTIVITY

GET MORE PARTNER MARKETING
MONEY SPENT ON MEANINGFUL ACTIVITY

Partner marketing has evolved. Align the right partners with the right activities to increase revenue growth and win mindshare.

See your partners’ digital marketing capabilities and competitive battlegrounds with Marketing CapabilityTM and Digital Partners to get more activity and better return from your marketing funding.

Marketing Capability

Digital Partners

 

COMPARE YOUR CHANNEL OFFER

COMPARE YOUR
CHANNEL OFFER

Competition has never been fiercer for technology companies and their channel partners. How well do you deliver on your channel partners’ expectations?

Our Market Intelligence products give you access to the partners, experts and data that others can’t, enabling you to see farther and go further.

Competitive Intelligence
MAKE YOUR PRM WORK FOR<br>YOUR CHANNEL PARTNERS

ACCELERATE THE EXECUTION OF
YOUR MARKETING CAMPAIGNS

Accelerating campaign execution needs an effective MDF process. Is your MDF working hard enough?

Our MDF Managed Services is focused on how you fund and drive the campaign, not the partner. Focus the campaigns on the right partners increases engagement, generates loyalty and drive sales.

MDF Services

Delivering measurable outcomes and revenue growth for 18 of the top 20 Global Technology vendors.

Cisco
Dell Logo-3
Google
Hp
Hewlett Packard Enterprise
IBM
Lenovo
NetApp
PFU
Sap
seagate
Veritas
Xerox
NetApp
PFU

We view data through the partner lens

Intelligent IndexTM is the world’s largest partner capability database. It collects the stories that partners are presenting on their products, solutions, skills and capabilities to generate new customers. It generates outcomes to tell you what should be done for every partner in your ecosystem.

No data list can provide this actionable insight to increase speed to revenue.

Latest Insights
Redefining Mindshare for Modern Partner Ecosystemsg
Redefining Mindshare for Modern Partner Ecosystems
In this blog we explore the term ‘mindshare’ when used in channel partner relationships. It’s a much-used word that means different things to different people. For marketing people it can mean ‘brand...
Partner Marketing Visionaries: The Digital Marketing Programs That Drive Impactg
Partner Marketing Visionaries: The Digital Marketing Programs That Drive Impact
 In this highly competitive digital landscape, building scalable marketing programs is more important than ever before. COVID-19 has pushed marketers to embrace new channels and evolve existing...
Why Your Marketing Can't Be
Why Your Marketing Can't Be "Always On" To Every Partner
Our world has been almost exclusively online since March 2020. Every vendor has a limited supply of funds, people, time and support. There is a reality check needed. You cannot be always on for every...