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Whether you’re just starting to explore how to grow and maximise your partner channel, or you’re on the front lines of expanding mindshare and precision targeting, we have insights for you.

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Beat the talent shortage: hire a virtual partner marketing manager
Beat the talent shortage: hire a virtual partner marketing manager
Even before the pandemic, there was a growing talent crisis in partner marketing. Vendors and their partners were already having a hard time finding, recruiting and retaining experienced partner marketing...
The Top Five Partner Marketing Mistakes … and How To Avoid Them
The Top Five Partner Marketing Mistakes … and How To Avoid Them
In a world where digital marketing techniques have become the rule rather than the exception, it’s tempting to just ‘get cracking’ on partner marketing campaigns, as the barriers to entry are seemingly...
What Channel Partner Churn Rates Are Normal?
What Channel Partner Churn Rates Are Normal?
A great deal has been written about employee churn and customer churn. Channel partner churn not so much. In this article we take a deep dive on channel partner churn and discuss typical churn levels for...
Confirmation Bias: Why Your To-Partner Marketing Is Failing and How to Fix It
Confirmation Bias: Why Your To-Partner Marketing Is Failing and How to Fix It
Warren Buffet said “people interpret new information so that prior conclusions remain intact.” This is called ‘Confirmation Bias’ and we all experience it. In to-partner marketing it is responsible for...
The Channel Company Announces Acquisition of Global Technology Marketing Agency bChannels
The Channel Company Announces Acquisition of Global Technology Marketing Agency bChannels
Acquisition Expands Marketing, Partner Enablement, and Data Services Globally
bChannels Was Awarded as the Best Performing Company – Business Process Outsourcing
bChannels Was Awarded as the Best Performing Company – Business Process Outsourcing
The Emerging Stars awards are an independent ranking of the UK’s best-performing technology scale-ups as defined by Megabuyte’s proprietary Megabuyte Scorecard benchmarking methodology.
9 Questions You Should Ask When Hiring a Channel Marketing Agency
9 Questions You Should Ask When Hiring a Channel Marketing Agency
Hiring a channel marketing agency is a big deal. As a channel partner, your choice of agency will have a significant impact on your level of investment in effort, time and money – as well as on campaign...
bChannels Shortlisted for 2022 Megabuyte Emerging Stars Award
bChannels Shortlisted for 2022 Megabuyte Emerging Stars Award
bChannels has been shortlisted for the Best Performing Company – Business Process Outsourcing – award in the 2022 Megabuyte Emerging Stars awards.The Emerging Stars awards are an independent ranking of...
Digital marketing through the B2B buyer journey
Digital marketing through the B2B buyer journey
More than ever, the B2B buyer journey from ‘stranger’ to customer is a digital one. The vast majority of a potential buyer’s research, awareness and eventual direct interaction with your company is now...
Top 5 Through Partner Marketing Digital Campaign Tactics in 2021 and What They Might Mean for 2022
Top 5 Through Partner Marketing Digital Campaign Tactics in 2021 and What They Might Mean for 2022
A lot gets written about the growing importance of digital marketing tactics in channel partner campaigns, especially since the pandemic took most traditional face-to-face events and meeting opportunities...
Partner Experience and Journey Mapping
Partner Experience and Journey Mapping
According to Salesforce, 80% of customers now consider their customer experience with a company to be as important as its products.
First-time Digital Marketing: Five Steps to Success
First-time Digital Marketing: Five Steps to Success
There are many compelling reasons to get your hands dirty with your first digital marketing campaign. Digital partner marketing offers huge cost, reach and scalability advantages over traditional offline...