03-02-2023
Although other factors, such as onboarding and marketing support, contribute to many partners failing to generate revenue in a network, much of the issue is that partners are recruited despite being a...
03-02-2023
Have you ever heard of the Pareto principle? I bet you have. It holds that 80 per cent of your outcomes come from 20 per cent of your inputs.
01-02-2023
Did you know that 60% of all MDF budgets go unused?
13-06-2022
Even before the pandemic, there was a growing talent crisis in partner marketing. Vendors and their partners were already having a hard time finding, recruiting and retaining experienced partner marketing...
28-04-2022
In a world where digital marketing techniques have become the rule rather than the exception, it’s tempting to just ‘get cracking’ on partner marketing campaigns, as the barriers to entry are seemingly...
20-04-2022
A great deal has been written about employee churn and customer churn. Channel partner churn not so much. In this article we take a deep dive on channel partner churn and discuss typical churn levels for...
08-04-2022
Warren Buffet said “people interpret new information so that prior conclusions remain intact.” This is called ‘Confirmation Bias’ and we all experience it. In to-partner marketing it is responsible for...
18-03-2022
Acquisition Expands Marketing, Partner Enablement, and Data Services Globally
08-03-2022
The Emerging Stars awards are an independent ranking of the UK’s best-performing technology scale-ups as defined by Megabuyte’s proprietary Megabuyte Scorecard benchmarking methodology.
02-03-2022
Hiring a channel marketing agency is a big deal. As a channel partner, your choice of agency will have a significant impact on your level of investment in effort, time and money – as well as on campaign...
09-02-2022
bChannels has been shortlisted for the Best Performing Company – Business Process Outsourcing – award in the 2022 Megabuyte Emerging Stars awards.The Emerging Stars awards are an independent ranking of...
27-01-2022
More than ever, the B2B buyer journey from ‘stranger’ to customer is a digital one. The vast majority of a potential buyer’s research, awareness and eventual direct interaction with your company is now...
