<img height="1" width="1" style="display:none;" alt="" src="https://px.ads.linkedin.com/collect/?pid=567692&amp;fmt=gif">

Whether you’re just starting to explore how to grow and maximise your partner channel, or you’re on the front lines of expanding mindshare and precision targeting, we have insights for you.

Subscribe Now

What Are The Essential Ingredients of To-Partner Marketing?
What Are The Essential Ingredients of To-Partner Marketing?
Let’s talk oil and gas. When a new oil or gas field is identified it costs many hundreds of millions of dollars to assess its potential and many companies are involved. It’s usual to use what’s called an...
Mutual Interest and Mindshare, The Keys To Partner Revenue
Mutual Interest and Mindshare, The Keys To Partner Revenue
‘Through Partner’  marketing has been established for some years as a key pillar in a successful vendor-partner relationship. The vendor supports the partner to run demand generation campaigns and create...
Planning a Digital Marketing Campaign: What Partners Need to Know
Planning a Digital Marketing Campaign: What Partners Need to Know
It may be a bit of a business cliché, but the expression ‘failing to plan is planning to fail’ has more than a grain of truth to it when it comes to digital partner marketing. Proper planning makes the...
Redefining Mindshare for Modern Partner Ecosystems
Redefining Mindshare for Modern Partner Ecosystems
In this blog we explore the term ‘mindshare’ when used in channel partner relationships. It’s a much-used word that means different things to different people. For marketing people it can mean ‘brand...
Partner Marketing Visionaries: Marketing Programs That Drive Impact
Partner Marketing Visionaries: Marketing Programs That Drive Impact
 In this highly competitive digital landscape, building scalable marketing programs is more important than ever before. COVID-19 has pushed marketers to embrace new channels and evolve existing...
Why Your Marketing Can't Be
Why Your Marketing Can't Be "Always On" To Every Partner
Our world has been almost exclusively online since March 2020. Every vendor has a limited supply of funds, people, time and support. There is a reality check needed. You cannot be always on for every...
Linking Partner Mindshare and Program Reward. Learn From HP Amplify
Linking Partner Mindshare and Program Reward. Learn From HP Amplify
During 2020 HP relaunched their partner program, now called the HP Amplify Partner Program. That’s HP Print and PC, not HP Enterprise. Two features are notable about the new Amplify Partner Program. One...
At HPE, Data Helps Find Sharpest Needles In Partner Haystack
At HPE, Data Helps Find Sharpest Needles In Partner Haystack
Laura Seymour, Senior Director, Global Partner Marketing & Operations at Hewlett Packard Enterprise (HPE), and the company’s regional channel teams are using more data and the insights it creates to more...
How to Use AI Insights to Identify Channel Sales Growth
How to Use AI Insights to Identify Channel Sales Growth
During May 2021 Gartner ran its CSO Conference. A key theme was AI. The future of B2B sales is around scalability and automation. Michele Buckley, VP Analyst at Gartner said that: “If you haven’t started...
Partner Sales: Identifying Revenue Growth Hotspots
Partner Sales: Identifying Revenue Growth Hotspots
The way companies buy technology services – and the way channel partners need to position, market and sell them – are changing rapidly. All-digital buying interactions are becoming the norm, and...
Five Steps to Successful Channel Partner Recruitment. I Am In!
Five Steps to Successful Channel Partner Recruitment. I Am In!
3.1415927. The value of the mathematical constant Pi. Easily remembered with the phrase ‘How I Wish I Could Calculate Pi Exactly’. The letter count in each word gives Pi.
Partner Marketing Battlegrounds: Nurturing Digital Partner Winners
Partner Marketing Battlegrounds: Nurturing Digital Partner Winners
  In most developed economies, the term ‘digital native’ is already beginning to sound a little old-fashioned. The vast majority of people in these markets are already very comfortable with digital access...