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Whether you’re just starting to explore how to grow and maximise your partner channel, or you’re on the front lines of expanding mindshare and precision targeting, we have insights for you.

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The electrician and the channel
The electrician and the channel
  I’m a sucker for home automation and the devices that make it possible. From thermostats to light switches, smart outlets to sprinkler controllers and so on, I can’t stop obsessing about all the cool...
How to Deliver a Best in Class Partner Program Experience
How to Deliver a Best in Class Partner Program Experience
  This article has been brewing in my head for a while.  To understand why, you need to understand a little bit about bChannels.  bChannels works with the top technology vendors globally, and the small...
Partner Recruitment - Where’s The Catch
Partner Recruitment - Where’s The Catch
  I have a thorny problem I wrestle with when I’m talking partner recruitment with clients. They place high expectation on us to generate quality results.  If you’re paying, that’s reasonable right? So is...
AI, Cat Bounty, and Your Channel Recruiting
AI, Cat Bounty, and Your Channel Recruiting
  AI and machine learning is everywhere lately. It seems like I don’t make it through each week without hearing about the new craze app or hot company utilizing this technology. One of my favorite recent...
5 Tips to Teach Your Channel Partners to Swim
5 Tips to Teach Your Channel Partners to Swim
  Have you ever tried to teach anyone how to swim? With the heat wave across Europe, I thought it would be relevant to share my recent experience trying to teach my youngest child to swim. I am not a...
One Size Doesn't Fit All!?
One Size Doesn't Fit All!?
  I’ve had many meetings over the years with clients talking about channels and programs, incentives and engagements – above and beyond the ‘standard’ consulting or service-delivery conversations we...
Change is Inevitable
Change is Inevitable
 
4 Tips to Avoid Rushing your Digital Marketing Strategy
4 Tips to Avoid Rushing your Digital Marketing Strategy
  In this always evolving and developing Digital Marketing era we are living in, I am witnessing many leading IT companies rushing toward the new (not that new) digital route to market. It is definitely a...
Do You REALLY Listen to Your Channel Partner?
Do You REALLY Listen to Your Channel Partner?
  'Tis the season for launching changes to your partner program.  Seems like this time of year starts the role-out of the wave of annual changes to the programs that manage partner-OEM/vendor...