02-09-2021
In this blog we explore the term ‘mindshare’ when used in channel partner relationships. It’s a much-used word that means different things to different people. For marketing people it can mean ‘brand...
24-08-2021
In this highly competitive digital landscape, building scalable marketing programs is more important than ever before. COVID-19 has pushed marketers to embrace new channels and evolve existing...
12-08-2021
During 2020 HP relaunched their partner program, now called the HP Amplify Partner Program. That’s HP Print and PC, not HP Enterprise. Two features are notable about the new Amplify Partner Program. One...
22-04-2021
I recently asked a senior technology executive how long she had been with her current company. “Fourteen quarters,” she replied. I took from that answer that her company was focused mostly on short term...
15-02-2021
There is a common challenge among technology vendors as their partner marketing efforts continue to shift to digital. They’ve made the marketing development funds available to their channel partners....
17-11-2020
The partners you work with are all different: different sizes, with different capabilities and different objectives. If you communicate with them using blanket messaging or a one-size-fits-all approach,...
23-10-2020
With face-to-face meetings off the table for the foreseeable future, the business world has had to adapt quickly to more virtual ways of working. In partner marketing, this means adopting new ways of...
20-10-2020
In this blog post we’re looking at ‘nurture’ in the context of partner recruitment programs.
29-09-2020
In this blog post we’re looking at ‘partner intent’ in the context of partner recruitment programs. This is the second stage of Partner Engagement. In thelast blog "ROI on Lists When Engaging...
24-09-2020
A channel partner ecosystem is not unlike a mine: it’s vast and it’s very difficult to have concise and current knowledge about everything that’s going on within it. You spend most of your time focusing...
25-08-2020
In our recent blog post "Why is it so hard to demonstrate the ROI on partner recruitment?" dealing with ROI on partner recruitment, we identified two phases in the process, with five sub-phases. In...
18-08-2020
Did you know that, according to Accenture, one in four channel partners drops out of the typical B2B network each year – and eight out of 10 customers will not do business with companies they don’t...
