23-08-2021
Our world has been almost exclusively online since March 2020. Every vendor has a limited supply of funds, people, time and support. There is a reality check needed. You cannot be always on for every...
09-08-2021
Laura Seymour, Senior Director, Global Partner Marketing & Operations at Hewlett Packard Enterprise (HPE), and the company’s regional channel teams are using more data and the insights it creates to more...
18-06-2021
The way companies buy technology services – and the way channel partners need to position, market and sell them – are changing rapidly. All-digital buying interactions are becoming the norm, and...
11-06-2021
3.1415927. The value of the mathematical constant Pi. Easily remembered with the phrase ‘How I Wish I Could Calculate Pi Exactly’. The letter count in each word gives Pi.
27-05-2021
In most developed economies, the term ‘digital native’ is already beginning to sound a little old-fashioned. The vast majority of people in these markets are already very comfortable with digital access...
18-02-2021
Are you missing a trick when looking to grow your business in the channel? We all collect a lot of data every single day, sometimes without even realising it; but are you truly using the data that you...
15-01-2021
In this blog post we’re looking at partner enablement, and particularly at through partner demand generation. This is the final part of our four-part series on partner recruitment and sales activation.
03-11-2020
There was a time, not too long ago, when we thought we could automate almost everything in the partner marketing world. AI-driven campaigns could be rolled out and deliver meaningful, measurable results...
21-05-2020
Technology vendors, with channels, should segment their partners. It’ll lead to more revenue and better channel stickiness. It’s a bold, but correct, statement. Let’s set something straight. When I talk...
24-01-2020
Through channel marketing is complex. With multiple grey areas around who funds what, who spends what, how it is spent and if there’s a tangible return; these are all issues that have been bouncing...
11-12-2019
I became interested in marketplaces a few years ago, as clients and distributors began the move to cloud and everything delivered as a service. I wrote a blog then about how they were interesting but...
24-09-2019
I’m a sucker for home automation and the devices that make it possible. From thermostats to light switches, smart outlets to sprinkler controllers and so on, I can’t stop obsessing about all the cool...
