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Whether you’re just starting to explore how to grow and maximise your partner channel, or you’re on the front lines of expanding mindshare and precision targeting, we have insights for you.

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Beat the talent shortage: hire a virtual partner marketing manager
Beat the talent shortage: hire a virtual partner marketing manager
Even before the pandemic, there was a growing talent crisis in partner marketing. Vendors and their partners were already having a hard time finding, recruiting and retaining experienced partner marketing...
The Top Five Partner Marketing Mistakes … and How To Avoid Them
The Top Five Partner Marketing Mistakes … and How To Avoid Them
In a world where digital marketing techniques have become the rule rather than the exception, it’s tempting to just ‘get cracking’ on partner marketing campaigns, as the barriers to entry are seemingly...
The Channel Company Acquires Technology Marketing Agency bChannels
The Channel Company Acquires Technology Marketing Agency bChannels
Acquisition Expands Marketing, Partner Enablement, and Data Services Globally
bChannels Awarded the Best Performing Company in their business sector
bChannels Awarded the Best Performing Company in their business sector
The Emerging Stars awards are an independent ranking of the UK’s best-performing technology scale-ups as defined by Megabuyte’s proprietary Megabuyte Scorecard benchmarking methodology.
9 Questions You Should Ask When Hiring a Channel Marketing Agency
9 Questions You Should Ask When Hiring a Channel Marketing Agency
Hiring a channel marketing agency is a big deal. As a channel partner, your choice of agency will have a significant impact on your level of investment in effort, time and money – as well as on campaign...
bChannels Shortlisted for 2022 Megabuyte Emerging Stars Award
bChannels Shortlisted for 2022 Megabuyte Emerging Stars Award
bChannels has been shortlisted for the Best Performing Company – Business Process Outsourcing – award in the 2022 Megabuyte Emerging Stars awards.The Emerging Stars awards are an independent ranking of...
Digital marketing through the B2B buyer journey
Digital marketing through the B2B buyer journey
More than ever, the B2B buyer journey from ‘stranger’ to customer is a digital one. The vast majority of a potential buyer’s research, awareness and eventual direct interaction with your company is now...
Top 5 Through Channel Partner Campaign Tips and What They Mean in 2022
Top 5 Through Channel Partner Campaign Tips and What They Mean in 2022
A lot gets written about the growing importance of digital marketing tactics in channel partner campaigns, especially since the pandemic took most traditional face-to-face events and meeting opportunities...
First-time Digital Marketing: Five Steps to Success
First-time Digital Marketing: Five Steps to Success
There are many compelling reasons to get your hands dirty with your first digital marketing campaign. Digital partner marketing offers huge cost, reach and scalability advantages over traditional offline...
Planning a Digital Marketing Campaign: What Partners Need to Know
Planning a Digital Marketing Campaign: What Partners Need to Know
It may be a bit of a business cliché, but the expression ‘failing to plan is planning to fail’ has more than a grain of truth to it when it comes to digital partner marketing. Proper planning makes the...
Redefining Mindshare for Modern Partner Ecosystems
Redefining Mindshare for Modern Partner Ecosystems
In this blog we explore the term ‘mindshare’ when used in channel partner relationships. It’s a much-used word that means different things to different people. For marketing people it can mean ‘brand...
Partner Marketing Visionaries: Marketing Programs That Drive Impact
Partner Marketing Visionaries: Marketing Programs That Drive Impact
 In this highly competitive digital landscape, building scalable marketing programs is more important than ever before. COVID-19 has pushed marketers to embrace new channels and evolve existing...