13-06-2022
Even before the pandemic, there was a growing talent crisis in partner marketing. Vendors and their partners were already having a hard time finding, recruiting and retaining experienced partner marketing...
28-04-2022
In a world where digital marketing techniques have become the rule rather than the exception, it’s tempting to just ‘get cracking’ on partner marketing campaigns, as the barriers to entry are seemingly...
18-03-2022
Acquisition Expands Marketing, Partner Enablement, and Data Services Globally
08-03-2022
The Emerging Stars awards are an independent ranking of the UK’s best-performing technology scale-ups as defined by Megabuyte’s proprietary Megabuyte Scorecard benchmarking methodology.
02-03-2022
Hiring a channel marketing agency is a big deal. As a channel partner, your choice of agency will have a significant impact on your level of investment in effort, time and money – as well as on campaign...
09-02-2022
bChannels has been shortlisted for the Best Performing Company – Business Process Outsourcing – award in the 2022 Megabuyte Emerging Stars awards.The Emerging Stars awards are an independent ranking of...
27-01-2022
More than ever, the B2B buyer journey from ‘stranger’ to customer is a digital one. The vast majority of a potential buyer’s research, awareness and eventual direct interaction with your company is now...
21-01-2022
A lot gets written about the growing importance of digital marketing tactics in channel partner campaigns, especially since the pandemic took most traditional face-to-face events and meeting opportunities...
02-12-2021
There are many compelling reasons to get your hands dirty with your first digital marketing campaign. Digital partner marketing offers huge cost, reach and scalability advantages over traditional offline...
21-10-2021
It may be a bit of a business cliché, but the expression ‘failing to plan is planning to fail’ has more than a grain of truth to it when it comes to digital partner marketing. Proper planning makes the...
02-09-2021
In this blog we explore the term ‘mindshare’ when used in channel partner relationships. It’s a much-used word that means different things to different people. For marketing people it can mean ‘brand...
24-08-2021
In this highly competitive digital landscape, building scalable marketing programs is more important than ever before. COVID-19 has pushed marketers to embrace new channels and evolve existing...
