20-04-2022
A great deal has been written about employee churn and customer churn. Channel partner churn not so much. In this article we take a deep dive on channel partner churn and discuss typical churn levels for...
08-04-2022
Warren Buffet said “people interpret new information so that prior conclusions remain intact.” This is called ‘Confirmation Bias’ and we all experience it. In to-partner marketing it is responsible for...
18-03-2022
Acquisition Expands Marketing, Partner Enablement, and Data Services Globally
09-02-2022
bChannels has been shortlisted for the Best Performing Company – Business Process Outsourcing – award in the 2022 Megabuyte Emerging Stars awards.The Emerging Stars awards are an independent ranking of...
18-01-2022
According to Salesforce, 80% of customers now consider their customer experience with a company to be as important as its products.
25-11-2021
Let’s talk oil and gas. When a new oil or gas field is identified it costs many hundreds of millions of dollars to assess its potential and many companies are involved. It’s usual to use what’s called an...
02-11-2021
‘Through Partner’ marketing has been established for some years as a key pillar in a successful vendor-partner relationship. The vendor supports the partner to run demand generation campaigns and create...
02-09-2021
In this blog we explore the term ‘mindshare’ when used in channel partner relationships. It’s a much-used word that means different things to different people. For marketing people it can mean ‘brand...
12-08-2021
During 2020 HP relaunched their partner program, now called the HP Amplify Partner Program. That’s HP Print and PC, not HP Enterprise. Two features are notable about the new Amplify Partner Program. One...
25-06-2021
During May 2021 Gartner ran its CSO Conference. A key theme was AI. The future of B2B sales is around scalability and automation. Michele Buckley, VP Analyst at Gartner said that: “If you haven’t started...
11-06-2021
3.1415927. The value of the mathematical constant Pi. Easily remembered with the phrase ‘How I Wish I Could Calculate Pi Exactly’. The letter count in each word gives Pi.
22-04-2021
I recently asked a senior technology executive how long she had been with her current company. “Fourteen quarters,” she replied. I took from that answer that her company was focused mostly on short term...
