<img height="1" width="1" style="display:none;" alt="" src="https://px.ads.linkedin.com/collect/?pid=567692&amp;fmt=gif">

Whether you’re just starting to explore how to grow and maximise your partner channel, or you’re on the front lines of expanding mindshare and precision targeting, we have insights for you.

Subscribe Now

What Channel Partner Churn Rates Are Normal?
What Channel Partner Churn Rates Are Normal?
A great deal has been written about employee churn and customer churn. Channel partner churn not so much. In this article we take a deep dive on channel partner churn and discuss typical churn levels for...
Confirmation Bias: Why Your To-Partner Marketing Is Failing
Confirmation Bias: Why Your To-Partner Marketing Is Failing
Warren Buffet said “people interpret new information so that prior conclusions remain intact.” This is called ‘Confirmation Bias’ and we all experience it. In to-partner marketing it is responsible for...
The Channel Company Acquires Technology Marketing Agency bChannels
The Channel Company Acquires Technology Marketing Agency bChannels
Acquisition Expands Marketing, Partner Enablement, and Data Services Globally
bChannels Shortlisted for 2022 Megabuyte Emerging Stars Award
bChannels Shortlisted for 2022 Megabuyte Emerging Stars Award
bChannels has been shortlisted for the Best Performing Company – Business Process Outsourcing – award in the 2022 Megabuyte Emerging Stars awards.The Emerging Stars awards are an independent ranking of...
Partner Experience and Journey Mapping
Partner Experience and Journey Mapping
According to Salesforce, 80% of customers now consider their customer experience with a company to be as important as its products.
What Are The Essential Ingredients of To-Partner Marketing?
What Are The Essential Ingredients of To-Partner Marketing?
Let’s talk oil and gas. When a new oil or gas field is identified it costs many hundreds of millions of dollars to assess its potential and many companies are involved. It’s usual to use what’s called an...
Mutual Interest and Mindshare, The Keys To Partner Revenue
Mutual Interest and Mindshare, The Keys To Partner Revenue
‘Through Partner’  marketing has been established for some years as a key pillar in a successful vendor-partner relationship. The vendor supports the partner to run demand generation campaigns and create...
Redefining Mindshare for Modern Partner Ecosystems
Redefining Mindshare for Modern Partner Ecosystems
In this blog we explore the term ‘mindshare’ when used in channel partner relationships. It’s a much-used word that means different things to different people. For marketing people it can mean ‘brand...
Linking Partner Mindshare and Program Reward. Learn From HP Amplify
Linking Partner Mindshare and Program Reward. Learn From HP Amplify
During 2020 HP relaunched their partner program, now called the HP Amplify Partner Program. That’s HP Print and PC, not HP Enterprise. Two features are notable about the new Amplify Partner Program. One...
How to Use AI Insights to Identify Channel Sales Growth
How to Use AI Insights to Identify Channel Sales Growth
During May 2021 Gartner ran its CSO Conference. A key theme was AI. The future of B2B sales is around scalability and automation. Michele Buckley, VP Analyst at Gartner said that: “If you haven’t started...
Five Steps to Successful Channel Partner Recruitment. I Am In!
Five Steps to Successful Channel Partner Recruitment. I Am In!
3.1415927. The value of the mathematical constant Pi. Easily remembered with the phrase ‘How I Wish I Could Calculate Pi Exactly’. The letter count in each word gives Pi.
How to Grow Channel Partner Sales Using Capability Scoring
How to Grow Channel Partner Sales Using Capability Scoring
I recently asked a senior technology executive how long she had been with her current company. “Fourteen quarters,” she replied. I took from that answer that her company was focused mostly on short term...