Our world has been almost exclusively online since March 2020. Every vendor has a limited supply of funds, people, time and support. There is a reality check needed. You cannot be always on for every partner.
In a recent live webinar in collaboration with Channel Market Place, Phil Gowing, CEO at bChannels, showed why vendors should stop short-term thinking and start planning their enablement and demand generation with the right partners for the right reasons. Then make the human connection with them to win and retain mindshare.
In this 30 minutes webinar, Phil shares his framework for planning and prioritizing that valuable resource supply to increase your speed to revenue.