Identifying the digital marketing capability and brand engagement of each of Dell Technologies' channel partners.
Global Enterprise IT Vendor
Narrowing down 30,000 channel partners to 800 short-term growth potential targets.
Boosting the performance of HP Enterprise's channel programs by using the right data when engaging partners on marketing programs
Doubling partners' marketing activities and delivering 100% marketing fund utilisation.
Enabling partners to generate +300% acquisition of leads from digital marketing tactics.