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Partner marketing that delivers mindshare and revenue growth

Partner marketing has evolved. 

Partner marketing that delivers mindshare and revenue growth

Partner marketing has evolved. 

Digital Partners: Marketing as a Service

The biggest industry challenge continues to be getting partner marketing money spent on meaningful activity.  Marketing to partners must deliver on keeping your brand top of mind and generating revenue growth.

The accelerated pace of change to digital marketing needs a faster way to access effective partner marketing outsourcing that can match the right partners with the right activities and increase digital spend.

Three service levels, delivered globally

Choose the level that is right for you and your partners


Cut out the complexity and get straight to the activity.  Partner self-service that increases digital marketing spend.

Align the right partners with the right activities. More campaign spend, more time with your brand.
Deliver the full partner experience.  Targeting, campaign delivery and engagement to improve mindshare with your brand.


Get a fast, easy start that improves activity spend for partners with the know-how to deliver digital marketing campaigns.



  • Virtual Partner Marketing Manager
  • Inbound campaign support
  • Self-service access to bChannels campaigns
  • Vendor branding
  • Co-branded assets


Minimum 3 months engagement


Contact us


Add precision targeting and outbound support for pro-active outreach that improves campaign consumption.


Lite plus:

  • Outbound campaign support
  • Capability mapping
  • Content audit






Minimum 6 months engagement


Contact us

Most Popular


Enhanced targeting with competitive battleground analysis and marketing planning to build brand mindshare.


Standard plus:

  • Competitive battleground analysis
  • Partner planning
  • Training and enablement
  • Multi-agency campaign support



Minimum 6 months engagement


Contact us

Customer highlights


Doubling partners' marketing activities and delivering 100% marketing fund utilisation.

“bChannels’ global expertise in partner marketing, with people speaking different languages was a massive pull for us".

"bChannels has been a complete game changer for us. We really now could not see our company without them”.



Enabling partners to generate +300% acquisition of leads from digital marketing tactics.

“As a Marketing Manager, the MaaS programme is very important to me and my work. The programme provides me a supporting person from outside my company and that, is priceless".

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Delivering measurable outcomes and revenue growth for 18 of the top 20 Global Technology vendors.

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Hewlett Packard Enterprise

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