Technology vendors need to effectively drive demand through their global and regional channels
Yet that’s a real challenge when you don’t have the resources
to gain visibility into your partner’s digital marketing capabilities.
We’ve cracked the code to partner marketing
Delivering the best return for available budget from marketing through the channel has always been complex, with limitations for both vendors and partners based around what is financially possible and physically do-able, depending on resource, time and expertise. Challenges like these have been present for many years, often seen as ‘just the way it is’ or ‘this is the way it works’
Amplify your brand
With Digital Partners you’ll be able to:
Identify the digital marketing capabilities
and footprint of channel partners
Provide a channel marketing specialist
and a personalised plan to help partners
increase their online presence
Ensure a sales enablement plan
is in place to drive digital demand
generation and inbound leads
Provide lead generation
options with a guaranteed
number of leads
Provide lead management and tracking
support to measure and optimise ROI
Maximise channel reach
and drive more leads
How Digital Partners Works
Just 15% of partners engage with vendor marketing programmes. Many channel partners simply don’t have the resources, time, or marketing capabilities to deliver effective campaigns. Even partners with an in-house marketing team can be easily overwhelmed, looking to vendors for help with spending marketing funds, generating leads and ROI.
Looking within your current partner base, you will be able to identify those partners that are already digitally capable. These partners are ready to incorporate and amplify your brand, and can be targeted immediately with packaged marketing content and trackable lead generation tactics that are quick and simple to deploy.
If you are looking to drive up usage of marketing funds, we’ll support your partners. With outbound proactive support to help partners enable and plan their marketing, you will see an increase in both the usage of funds for campaigns and insights into the ROI from those activities.