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The right campaigns with the right partners increase your speed to revenue

Marketing funds need to generate campaigns.  We answer the questions that match digital marketing activities with the partners that can deliver them. 

Know your channel partners’ digital marketing capabilities


- Who values their brand?
- Who generates digital demand?
- What activities fit to the partner’s capability?
- Where do they compete against other brands?

The Partner Lens

Marketing Capability shows your channel partner ecosystem through the partner lens.  See how capable a partner is, and how engaged they are with your brand.  Then drive the right campaigns to the right partners to build mindshare, accelerate campaign activity and generate leads that convert to revenue.  

Marketing Capability Features

  • Intelligent Index quadrant mapping of your partners marketing capability and go to market model
  • Up to 800 partners in 10 countries
  • Compare with up to five competitive offers
  • Compare up to five products
  • 5 week delivery from receipt of client required input
  • Outputs provided as dashboard and .CSV file

Customer Highlight - Dell Technologies


“bChannels’ analysis reveals big potential to develop our partners’ marketing muscle. It shows exactly where we can proactively support our partners and help them increase their digital presence.”

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Delivering measurable outcomes and revenue growth for 18 of the top 20 Global Technology vendors.

Cisco
Dell Logo-3
Google
Hp
Hewlett Packard Enterprise
IBM
Lenovo
NetApp
PFU
Sap
seagate
Veritas
Xerox
NetApp
PFU

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