Market Intelligence

COMPETITIVE INTELLIGENCE

COMPETITIVE INTELLIGENCE


2 Months or Ongoing

- UNDERSTAND -
Industry Benchmarks
- RESEARCH -
Competitors Comparisons
- TRACK -
Baseline Over Time

PARTNER PERCEPTION

PARTNER PERCEPTION


6 Weeks or Ongoing

- TEST -
Value Proposition
- VALIDATE -
Perception and Comparison
- ACCESS -
Gaps and Advantages

PARTNER SEGMENTATION

PARTNER SEGMENTATION


3 Months or Ongoing

- PROFILE -
Up-sell and Cross-sell Existing Partners
- IDENTIFY -
New Partners for Growth
- SEGMENT -
Strategy for Each Partner Type

Leading technology companies need strategic answers to their global and regional channel business questions. This  requires gathering market intelligence, discovery of competitor and partner insights, and delivering actionable outcomes.

bChannels concentrates on channel and partner business strategies. Our proven research driven methodologies focus on technology ecosystems and our consulting is the best in the industry. It’s why 18 of the top 20 technology companies repeatedly use our insights to answer their channel related business questions.