Partner Segmentation

Segment partners based on their capability

You need the right mix of channel partners to support your brand now and in the future.

 

Without understanding net new and existing partners’ capabilities, you are limiting your ability to maximise sales and to strategically future-proof your channel ecosystem.

bChannels is experienced in providing outcome-oriented partner segmentation on a global level. Leveraging our proprietary Intelligent Index, Partner Segmentation is the smarter way to maximise the impact of new technology offerings. This is why 18 of the top 20 global technology companies use bChannels to find the best partners for their technology.

Channel your partners’ strengths

Based on Intelligent Index, Partner Segmentation is the foundation for channelling your partners’ strengths in the right direction – so you know exactly who’s best placed to execute, support and resell your technology.
    

 

Identify the partners you can count on to deliver

Whether you’re looking for information on current or net new partners, with Partner Segmentation you will be able to:

 

IDENTIFY

IDENTIFY

Partners’ capabilities using smart data

ASSESS

ASSESS

Partners into common characteristics and capabilities to fit your unique strategy

SEGMENT

SEGMENT

Partners into their propensity for, or best approach to, selling your new offering

PRIORITISE

PRIORITISE

Best-fit partners to maximize the impact of your new technology offerings

CREATE

CREATE

Tailored approaches for different partner types based on your unique needs

LAUNCH

LAUNCH

New technology offerings with the right partner blend


 

Get started down the path to high capability partners.

 

 

 


 

How Partner Segmentation Works

 

Finding net new channel stakeholders – or ensuring your current partners are providing the most value – can be complex and time-consuming. Vast amounts of information are required; from understanding key strengths, to performance, to sector preferences and capabilities. bChannels Partner Segmentation provides all of this information – and more – and gives you a comprehensive list of channel partners that are best placed to successfully sell your products now and in the future.

Use Cases

Find net new partners
If you are seeking net new partners, you get immediate insights into the quantity and quality of those with the right capabilities in the marketplace you are working in. These insights can help guide the planning and execution of investment focus and recruitment efforts – and speed up the time to acquire new channel partners.
 
Get insights from your existing partner ecosystem
When looking at your existing partner ecosystem, you will be able to easily and quickly see who has the desired blend of capabilities. Ensure your efforts are immediately spent on working with the partners with the right skills and focus.
 

Delivering measurable outcomes and revenue growth for 18 of the top 20 Global Technology vendors.

Related Content

White Paper – Using trust to increase speed to revenue with partners
White Paper – Using trust to increase speed to revenue with partners
Infographic – How to Deliver a Best in Class Partner Program Experience
Infographic – How to Deliver a Best in Class Partner Program Experience
eBook – What you don’t know could hurt your channel business
eBook – What you don’t know could hurt your channel business
eBook – How to channel your partners’ strengths
eBook – How to channel your partners’ strengths
5 Things You Should Know About AI
5 Things You Should Know About AI
Securing the Right Partners for Success
Securing the Right Partners for Success

 

See how Partner Segmentation can help you identify the partners crucial for your success.