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Partner Marketing as a Service

The best way to maximise your through partner marketing efforts is to have the leading channel partner marketing experts on your team. Digital Partners gives you partner marketing as service, making it easy for vendors and partners to access the right digital marketing campaigns, planning and support to get their brand in front of customers. Work with the only global provider of packaged digital marketing campaigns to accelerate your partner revenue growth.


Deliver the most from your marketing spend

Target partners’ digital marketing capability

With precision targeting using Intelligent IndexTM you can align the right partners with the right digital marketing activities that best match their capabilities, maximising your return and accelerating revenue growth.

Know who you are competing against

Every day, you’re competing for mindshare amongst your end customers and your partners. Knowing the digital marketing battlegrounds enables you to navigate these challenges and build mindshare for your brand.

Make it easy to access digital campaigns

Our packaged marketing campaign catalogue offers fixed price, in region campaigns with clear outcomes. Paired with our channel partner experts to guide them, partners access and deliver campaigns they understand and value.

Actionable activities for every partner segment

Segmentation has to have actionable insights. You’ll see every partner mapped to one of four quadrant action segments.  Each segment matches to an activity focus and overall goal for the group, helping you plan the support needed and implement effective digital marketing campaigns.



Partner marketing experts that understand your partners

Your Virtual Partner Marketing Manager gives you the best of bChannels’ 20+ years’ channel experience, working directly with you and your partners’ digital marketing activity. From planning campaigns and offering advice to assessing performance, we make sure your partners get the best from their marketing relationship with you.

Packaged digital marketing campaigns remove the guesswork from delivering activity

Our digital marketing campaign catalogue makes it easy for partners to select activities that match their capabilities.  Organised into easy to understand sections, partners select from fixed price campaigns with clear deliverables.  We help partners make activity happen from crafting assets and building audiences to demand generation and lead nurture.



Get a fast, easy start that improves activity spend for partners with the know-how to deliver digital marketing campaigns.

bC_icon_tick_green Virtual Partner Marketing Manager
bC_icon_tick_green Inbound campaign support
bC_icon_tick_green Self-service access to bChannels campaigns
bC_icon_tick_green Vendor branding
bC_icon_tick_green Co-branded assets


Add precision targeting and outbound support for pro-active outreach that improves campaign consumption.

Lite plus:
bC_icon_tick_green Outbound campaign support
bC_icon_tick_green Capability mapping
bC_icon_tick_green Content audit


Enhanced targeting with competitive battleground analysis and marketing planning to build brand mindshare.

Standard plus:
bC_icon_tick_green Competitive battleground analysis
bC_icon_tick_green Partner planning
bC_icon_tick_green Training and enablement
bC_icon_tick_green Multi-agency campaign support

"bChannels’ global expertise in partner marketing, with people speaking different languages was a massive pull for us.”  “bChannels has been a complete game changer for us.  We really now could not see our company without them."

Rebecca, Global Channel Communications and Events Manager, Atos

Contact bChannels

Scale your partner marketing straight away with Digital Partners. Get in touch with us today, and get all the support you need to hit ambitious growth targets with ease.