History and executive

Only bChannels has Intelligent Index^TM, the world's largest partner capability database. Access data intelligence for over 660,000 partners in over 70 countries and get precision targeting of channel partners on a global scale.

We are the only company who can perfectly match any partner's capability with the right marketing activity, deliver planning, support and campaign execution with our partner marketing experts and packaged digital campaign catalogue.

We deliver globally. With employees in every major region we offer a unique blend of technology channel understanding, local language and cultural understanding delivered to a consistently high standard.

1999

In the same year that saw the launch of Tivo and Blackberry, bChannels starts operations in the UK focusing on our channel knowledge to design channel programs.

2009

In the year that brought us Minecraft, the iPhone 3GS and the founding of Uber, we move to address a gap in the market to educate and enable partners to deliver partner marketing and create our first European partner marketing team.

2011

We opened our first international office in North America, followed shortly after by offices in Australia and Malaysia. For global clients we offered a local presence in all major markets for the first time. In another first, Apple became the world's most valuable company.

2016

Development starts on the prototype for what becomes our global partner capability database, Intelligent Index^TM. In a significant year for the power of artificial intelligence and data insights, the first version of the Echo Dot was released by Amazon and Google launched Google Assistant.

Today

Over 150 bChannels people help vendors and partners with ease of access to data, planning and packaged digital marketing campaigns that drive revenue growth to and through partners.