bChannels is the lead provider of benchmarking and program insights for HP.
Quarterly assessments of the programs of competitive vendors.
Analysis and recommendations presented at HP Board level.
Benchmarking and insights looking globally at competitive and best practice programs. Partner interviewing, profiling and segmentation. Deep analytics to support clear recommendations for future program design.
“HP relies on bChannels to provide market insight and analysis which is used to shape the future of the HP channel engagement model. bChannels also works in particular lines of business like security to help HP build out indirect routes to market.”