SAP Through Partner Demand Generation


Worldwide through partner demand generation, leveraging SAP marketing assets

bChannels specialists working with partners to plan campaigns, and to support execution

Campaign packages designed to make it easy for channel partners to grow sales with SAP

Support for partners in ten languages from bChannels regional service centres.  More than one million end customer interactions through partners.  A range of campaigns including webinars, email and events. Reporting on lead generation from channel partners.

“bChannels is a leader in through partner marketing, and has done a huge amount to build channel loyalty for SAP.  The program is known as ‘Virtual Agency’ and is a vital element in SAP’s channel model globally. bChannels ability to engage partners in local language is also key.”