PARTNER AND CUSTOMER PERCEPTION

LOCATIONS COVERED

APAC, EMEA, NAM

WHO & WHAT

 

HP needed to gain traction for new security offerings. bChannels conducted a series of partner and customer perception initiatives that were used to drive value proposition and messaging. We also helped HP develop an effective engagement model, and start to recruit partners. 

 

HOW

 

We performed initial interviews to gather insights around demographics and characteristics of the 'ideal' security customer, and their unmet security needs relevant to HP. 

CAMPAIGN RESULTS
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300

Quantitative Perception Interviews

36

In-Depth Interviews Across Three Regions

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REACH YOUR POTENTIAL

 

A partnership with bChannels can help you reach your potential. Reach out today to learn what we can do to help your business.

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