PARTNER PROGRAM​​​​​​​

 

 

LOCATIONS COVERED

NAM, EMEA, APAC, LATAM

WHO & WHAT

 

Medallia provides a cloud-based platform for analyzing customer experience. They consider themselves to be the most robust platform for capturing and analysing customer feedback in real time. Medallia uses both direct and indirect sales techniques. As a technology heavy software company, they recognized the need for a partner program. 

 

 

HOW

 

We identified partner needs through stakeholder interviews with Medallia staff.

We tested Medallia's value proposition through benchmarks of competitors.

We identified SaaS partner program best practices through analysis. 

We created a workbook of program elements aligned to partner needs and SaaS partner programs.

CAMPAIGN RESULTS
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Stakeholder Interviews With Medallia Staff

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Partner Interviews

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Benchmarks of Medallia Competitors

NEEDED INSIGHTS

 

Gather the in-depth insights that your company needs with the help of bChannels.

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