PARTNER ACQUISITION

 

LOCATIONS COVERED

APAC

WHO & WHAT

 

Telstra was looking to develop a networking partner ecosystem in Hong Kong. There was a need to identify a small number of partners who could sell connectivity in referral or possible resale modes of engagement.

​We helped Telstra by profile prioritizing and engaging the right partners for expanded sales and services.

 

 

HOW

 

A relevant universe was defined, built, and segmented. 

We evaluated different partner business models, competency, and market reach. 

Weightenings were given to each of the factors, depending on the importance in the evaluation and priorities. 

PROFILE REQUIREMENTS

The key commonalities of the forty prospects for the Telstra partner identification project result in the following profile:

 

 

Medium and large sized companies with regional presence

Mid and high end customer base

More than ten years experiences in business

Regional customers across all vertical industries

Mainly no partnership with cloud service providers

Mainly no partnership with any hardware vendors

START DRIVING RESULTS

 

If you're looking to start driving results similar to what were shown in this case study, contact us today. Our experts can develop a personalized plan to help grow your business. 

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