For those in the industry, today is always the beginning of change. The trend that is happening today will redefine the way to market and sell solutions. The impact of IoT on routes to market is truly significant and the change has been coming for more than ten years. In this turbulent present, one must watch for the shifting tide. It’s too easy to look back in three years’ time and ask ‘When did that happen?’
In this discussion, Matt Rowland-Jones will take us through partner perception informed by technology channel executives and more than 10 years in the partner channel as a thought-leader and consultant. By examining past and present trends, Matt will demonstrate how IoT will affect current routes to market, and the importance of anticipating the future.
CEO, Expert on IoT channels, partner ecosystems, and service models.