Marketing Capability

The spotlight is on digital marketing capability to accelerate pipeline

In order to effectively scale your through partner marketing, you need to be able to deliver the right digital campaigns with the right partners. That’s more than just creating great digital campaigns and content. It’s about knowing your addressable market. You need to understand the marketing capabilities and brand focus within your partner channel so you can focus the right activities on the right partners.

bChannels provides global technology marketing services as part of The Channel Company to deliver the insight you need to foster stronger business outcomes. Using Intelligent Index^TM, Marketing Capability^TMtells you exactly who is capable of driving digital demand, who needs support and which partners need investment to win brand mindshare.

See every partner’s digital marketing capability

Precision targeting using Intelligent Index^TM tells you who is capable of driving digital demand now and who needs support to become capable. We make sure you focus your marketing development funds on the right partners to deliver your marketing goals.

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Understand your competitor presence in every partner

Every vendor is trying to win partner mindshare for their brand. It’s the strongest indicator of where future revenues will go. When you know the digital marketing battlegrounds you know where you need to win mindshare.

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Match the activities to the capabilities

Once you understand partners’ digital marketing capabilities and which brands they use to drive demand, you can put in place the right activities and campaigns that match the partner’s digital capabilities.

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