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Atos - Doubling partners' marketing activities

“bChannels’ global expertise in partner marketing, with people speaking different languages was a massive pull for us”.
“bChannels has been a complete game changer for us. We really now could not see our company without them”.

Global Channel Communications and Events Manager

The Problem

Atos struggled to get its partners to use their marketing development funds. The Atos team did not have the time to help partners form their campaigns.

The Impact

Money from funds was going away, activities were not happening, there was zero digital marketing activity.

Our Value

bChannels helped engage partners, created the marketing campaigns for them and helped them to deliver the campaigns.
  • Delivered a 32% shift to digital marketing activities
  • Doubled the volume of lead generating activities
  • Achieved 100% ulitisation of funds in country