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Building the right relationships with the right channel partners

A targeted approach to through-partner campaign execution

Vendors have built sophisticated partner relationship management platforms, and provided easy access to high-quality digital marketing content, templates and other tools. But only a small minority of their partners are using these resources effectively.

How can vendors address this challenge effectively, given the limited time and resources at their disposal?

This White Paper provides vendors with the blueprint for working most effectively with each partner and maximizing campaign success. Vendors are able to plan and execute campaigns that engage partners with exactly the right content, tools and level of support they need to succeed This approach helps ensure the right balance between encouraging partners to use a vendor’s management platform and automation technology, and offering real human interaction where it’s needed.