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Through channel marketing how to maximize performance in an uncertain world

Partner Marketing: Find The Short Term Business Wins

The COVID-19 pandemic has had a profound and, for some devastating, effect. In our own industry, many businesses are having to weather severe storms of massively reduced revenues, financial uncertainty and loss of staff.

As government support schemes around the world start to come to an end, the business environment is likely to become even tougher. Businesses of every kind are keener than ever to preserve cash, limit discretionary spending and focus on short-term business wins.

What’s inside the eBook?

Get our new eBook “Through-Channel Marketing: how to maximise performance in an uncertain world and learn how vendors can address challenges with the current through-channel marketing model effectively:

  • Challenge 1: inertia caused by difficult or slow financial compensation for channel partners
  • Challenge 2: adapting to a world with little or no face-to-face interaction
  • Challenge 3: missing or underdeveloped expertise in marketing automation and other technology tools, leading to poor scalability and limited global reach.