Delivering the best return for available budget from marketing through the channel has always been complex, with limitations for both vendors and partners based around what is financially possible and physically do-able, depending on resource, time and expertise. Challenges like these have been present for many years, often seen as ‘just the way it is’ or ‘this is the way it works’.
What’s inside the White Paper?
In this White Paper, we explore the issues facing channel marketers today including:
Typical marketing challenges: vendors and partners
Engagement and funding
Turning partner marketing from full effort to effortless
Navigating the Roadmap to Digital Partners
Through channel marketing how to maximize performance in an uncertain world
Uncovering channel partners’ digital marketing capabilities
Video: Marketing Capability 60 Seconds Guide
Webinar: Why Your Marketing Can't Be "Always On" To Every Partner
Webinar: Partner Marketing Visionaries: The Digital Marketing Programs That Drive Impact