Understanding The Needs and Experience of The Partner
bChannels provides partner research services for the top technology companies in the world. Our team consists of technology industry veterans and research practitioners with many years of experience that will provide you with detailed understanding of your channel partner's needs and experience while selling in your channel.
We provide back-office and years of experience in channel and partner networks to deliver on channel marketing services for the largest technology companies in the world.
bChannels makes a habit of helping technology companies build successful partner networks by understanding their partner's needs through partner research programs. Too often channel decision making is based on conversations with the "loudest" partner managers representing the "loudest" partners. We'll help you provide a return on the time, resources, and investment that you make into your partner program by ensuring that you address the needs of your partners accurately. We'll help you drive changes to your partner program by listening and understanding the needs of your partners through our established channel partner research process.
Round tables and independent primary research with channel partners
Net Promoter Score (NPS) methodology for partner perceptions
Industry experts to facilitates strategic decision making
Get started creating a more effective partner channel.